Two mentors
Marketing
What you say, to whom, and where it is actually heard.
- Positioning before choosing channels.
- A message that holds when somebody else repeats it.
- What is worth paying for and what is not.
The team
Six disciplines with two mentors each, plus three assistants who take the practical side so the mentors' time goes to the companies. Francisco Andreasson is one of the mentors.
Apply nowSee the weekly rhythm
We do not name the other mentors here. A name on a public surface is that person's own decision, and they work with the companies and not with the site.
Two mentors in each, so that no question depends on one person having time. They are shared by five companies and not by fifty.
Two mentors
What you say, to whom, and where it is actually heard.
Two mentors
How one customer becomes ten without the cost per customer following upward.
Two mentors
Cash, pricing and the pace that decides how far the capital carries.
Two mentors
Architecture that holds when the volume goes up tenfold, and what can wait.
Two mentors
Getting things off your desk at a pace that holds the whole way.
Two mentors
How the product looks, sounds and feels to somebody meeting it for the first time.
Somebody who works with you, not above you.
A mentor sits beside you with your own numbers in front of her, asks the questions you avoid, and tells you what she got wrong when she stood where you are. She says it straight when she sees something, including when the mood would have been better without it.
They exist so that an hour of mentor time goes to the company and not to bookings.
Around the sessions
Venues, times, materials, links and the adjustment you stated in the application.
Around the numbers
Summaries before every conversation, so nobody starts by hunting for figures.
Around the contact
The introduction that explains why the other party should answer, written before it is sent.









A name on a public surface is that person's own decision, and we do not put it out there on anybody's behalf.
You find out who you work with when we talk, and the names are under the answer you get from us.
You can say what you need, and we put it together from that. Two mentors per discipline exist precisely so that it is possible.
A fixed coaching conversation every week, the same slot for the whole programme, plus extra conversations when the week calls for it. Five companies share the team, not fifty.
Nothing beyond the programme. Applying is free and the programme has no fee.
No. The capital comes from Daylited, and the terms are in the agreement with your company. A mentor is a mentor.
The application has a box for exactly that, and it is the one we read most closely after the description of the company.